Data-driven Brand Strategy and Design

Where brand strategy and positioning are as important as aesthetics and styling

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half

Department Store Magnate

John Wanamaker’s famous dilemma is still a common problem. It’s a sentiment that most organisations recognise when they think about branding, marketing and design. But it shouldn’t be.

  • If you recognise the frustration expressed by John Wanamaker,
  • If you want to have confidence that the creative work you commission will actually deliver the results you need,
  • If you understand that effective branding & communications rely on building a real connection with your target audience,

… then you are in the right place. At S2 design we marry market research, data analysis and design so our customers have real confidence that their money is well spent and that it’s delivering the desired results.

We are more than simply graphic designers or pixel pushers. It’s our desire to see our clients thrive – and that means doing what’s best for them.  We are not focused on winning design awards, our focus is on delivering the results our clients need. Based on data & research to inform the design direction and messaging used. Brand strategy & positioning is a key aspect of our methodology.

After all, there’s little point in producing a wonderful piece of marketing if the brand strategy is broken. If you’re not talking to the right people, or are presenting the wrong message then it doesn’t matter how great your marketing is – it will always miss the target.

Fully aligned communications and branding is what we do.

Want to know more then take a look around, check out our client testimonials or, if you’re feeling brave, contact us and let’s have a real conversation.