We helped this new start-up entering the UK financial services space, to define its brand and positioning. Working with them to establish actionable expressions of their vision, values and mission statement which in turn helped to create clarity on the brand direction and the communication requirements of the final brand identity.
We first met the Ferrock founder via the London Chamber of Commerce and Industry and this project is a testament to the power of networking. We had no idea when we first connected that Scott was going to be launching this new venture in the near future.
The City of London is a little over one square mile but houses all the major financial institutions. This was a world Scott knew well and his vision for Ferrock Ltd sort to capitalise on this knowledge of the financial landscape of the capital and key personnel whilst bringing a fresh working model and dynamism to that competitive landscape.
The Ferrock Ltd brand needed to walk a fine line – being both traditional and professional to attract the right customers and to be trusted in the financial world. Whilst also presenting as different enough to stand out and establish itself as something distinctly new and different. The look and messaging needed to reflect the disruptive elements of Ferrocks’ offering.
We can’t show much of the strategy and positioning (as that is covered by our NDA to project Ferrock strategy from their competition) but here are some pages from the Ferrock brand guides that give a flavour of how Ferrock will present to their market and an idea of the strategy that lies behind these designs can be inferred if you know what to look for. .