Graveney Building Contractors
After a great deal of research conducted on behalf of South London based Graveney Building Contractors, it was evident that they we’re not your average builders firm. Graveney were clearly cut from a different cloth from most of their competition.
Their clients always spoke of their attention to detail and professionalism. This was not just in the end product but in how they worked – and even the way they communicated.
One memorable quote from a client was ‘they even cleaned away any mess from underneath the floorboards as they worked, I’ve never seen a builder do that before’. This level of client approval already meant they had an exceptionally strong referral network.
Our final brand logo design was informed by a combination of influences. Drawing plans and bespoke marquetry were two of the key sources we drew from. The final mark also forms a very stylized G.
Where most building contractors use images of building blocks, houses or rooflines of some description, our approach marked Graveney out as something different.
The choice of green also served a two-fold purpose. Green was not well used within the competitor base, nor the industry at large even. Plus Graveney strived to be as green and eco-friendly as possible. Which played well with their target client base.
As a firm S2 focus on serving our clients and creating design that works – the testimony from Iain Humphrey is a wonderful validation of the effect a thoughtfully considered brand strategy can have on a business.
For more in-depth information please read the case study of this project.