Care Not Killing
Care Not Killing (CNK) is an alliance of several organisations that oppose the legalisation of euthanasia and physician-assisted suicide in the United Kingdom.
Their goals include promoting better palliative care, ensuring that existing laws against euthanasia and assisted suicide are not weakened or repealed, and influencing the balance of public opinion against any weakening of those laws through education and campaigning.
S2 began working with CNK in 2005 when we were asked to create a brand identity and initial materials for the then-fledgling organisation.
As usual, we explored many initial ideas with the client but the final logo selected is of a paper chain of figures, both male and female standing together and connected to one another. This approach removed any issues of age, gender or race from the visual identity.
It was crucial to ensure the image used was inclusive of all potential situations. The shadow cast by the figures represents the long shadow cast by this subject on the lives of many people and their families.
S2 worked with CNK for over 12 years, through multiple information and lobbying campaign cycles.
The issues surrounding this subject came into particularly sharp focus for our team when one of our directors had a severely premature child and medical staff battled to keep his son alive. Originally only given days to live, the questions around these issues became very personal, very quickly. We are glad to say his son is healthy and doing well now.
The early leaflets and materials were designed in 2 colour to keep printing costs to a minimum. As shown, we created material to support debates in the Houses of Parliament, promotional items, campaign items and various educational campaigns.
On November 29, 2024, the UK Parliament voted in favor of a bill to legalize assisted dying in England and Wales for some terminally ill people. The bill will now go through further scrutiny and votes in the Commons and Lords before it can become law.