Rebrand for Hope Together London

Hope Together Rebrand

S2 has had the pleasure to work with Hope Together on several specific projects alongside developing their regular magazine title. Even given that history, it is always gratifying to be trusted with a rebranding project.

Hope Together is a Christian charity whose objectives state they “act as a catalyst bringing churches together to transform communities”. They provide resources and support to churches nationwide and globally.

The charity approached S2 with a specific request: to reimagine and update its brand identity system whilst retaining some specific aspects – such as the established colour palette.

Hope Together comprises of one overarching entity which contains several sub-brands. All of these needed to work independently of one another whilst also all relating to the primary brand and all expressing a common DNA thread.

The chosen final design employs bespoke drawn lettering unique to this brand. The lettering is strongly geometric in form and this thought was developed the design the geometric graphic pattern as part of the new brand collateral.  The main image shows some pages from the brand guidelines.