Vintage Affair is a micro business. Initially a market trader they have grown to a shop (and are looking at expanding too) but had limited resources to invest in branding and marketing.
We devised a brand look and messaging that was appropriate to their vintage clothing business but would also appeal to the modern shopper. And instead of spending on advertising, we created a heavy grade paper bag, printed to look like the leg of a pair of jeans, with a quality, ribbon handle. This bag was highly identifiable and so would promote the store around town as people carried their purchases home.
Shown here are also swing tag labels, business card and stationery designs which all reference that 50’s design aesthetic but also bring a modern twist into play.