Our concepts for the Urbanite menswear design blends images of the urban environment and the fashion world.
The resulting imagery is multi-layered and complex which is juxtaposed to the chosen brand mark which itself is minimalist and sparse.
S2 also created the strapline ‘wear your passion’.
The promotional concept was to create a buzz around the brand with advertising posts booked within a few streets of the intended shop itself for a few weeks before opening. So making the best use of the limited budget available.