The brand identity we created for Unicorn Shipping and Logistics is purposefully clean and simple, designed to reflect the streamlined and stress-free service that Unicorns clients can expect.

We wanted to define a clean and uncluttered look with an striking and identifiable brand icon that would easily stand alone for use on social media and other communications.

The U was used to create a shield device to house the stylised unicorn head and helps to create connotations of security and of a trustworthy firm which were all messages identified as important to the target audience.