Splice

Our logotype design for Splice – video production and editing services, derived from the company name. Splicing film harks back to the pre-digital era and references a manual editing technique, cutting & splicing film to create edits – which we visually referenced in the diagonal cut placed across the text.

This was combined with a manipulated image of the old television test card, creating some juxtaposition and historical context.

Yellow, is commonly associated with creativity and positivity in colour psychology.