Dovecott

The S2 redesign of the Dovecott interiors brand and communications was created to give a more upmarket feel – which better suited their bespoke design and build offering and positioned them more favourably with their target audience.

The original logo was of a dove in flight, but we wanted to redirect the mental associations with more emphasis on the idea of making a home, of contentment and comfort – of ‘roosting’ even.  Focusing on ‘home-bird’ at ease and comfortable in the home they have fashioned.

We created the brand image and added the strapline ‘When you’re feathering the nest’ to reinforce those associations.

Use of the pale blue/green also adds to the sense of serenity and calmness. The use of a serif font helps create a sense of prestige and of ‘established quality’ – but the choice of the font is a modern serif so also conveys the idea of modern design and aesthetics, which are crucial aspects within the ‘decision to purchase’ for potential customers.