S2 devised the advertising approach and messaging as well as the core brand logo for this project.  A new range of men’s grooming products, primarily sold directly to the trade and subsequently via high-end barbers to the public.

The Kanto logotype is a bespoke font design that is minimal and modern, presenting a very clean and masculine feel. We produced business card design in both back and white background options.

The packaging used a simple yet distinctive design with bold coloured liquid drips on a pale silver tube. Each product having its own defined colour for clear identification whilst retaining an overall consistent and unified brand ‘look’.