JPK Trade Supplies Ltd

The JPK Trade Supplies Ltd identity was created to explore repositioning this market leader in disposable plastic with a more eco-friendly vision, to become the market leader in biodegradable plastics.

The JPK logo mark and colour scheme was designed to suggest the nature of their product, with blocky bright shapes that alluded to plastic bricks. This was combined with a strapline referencing investment in biodegradable technology – to firmly reposition the company’s vision whilst retaining a clear alignment and connection with the B2B nature of the firms customer base.