For the Firebug identity, we created a bespoke type font designed exclusively for Firebug’s use. Coupled with the distinct hot pink brand colour, the result is a powerful and impactive identity design, that feels fun and lively whilst also feeling modern and stylish.
The Firebug venue is a bar and club who identified their target audience as age 25-35 urban professionals that appreciate a relaxed and sophisticated environment. Along with the revised identity design we also devised the ‘lighting up your night’ strapline. These elements were applied across various customer touch-points and signage.