Touchlox were referred to S2 by a tech development hub in South London. A fledgeling company the founders had spent a couple of years developing their product but needed to secure the next round of funding to take their idea to market.

We helped to create the Touchlox name and designed the logo mark to convey a feeling of technological acumen and ‘fingerprint security’ which forms the basis of their product. The hot pink was chosen as it stood in contrast to most of the companies operating the technology and security spaces. It also helped to soften the logo design and make it more approachable. A small tweak to the production settings meant the colour could be replicated in the sensor lights used on the product’s touchpads.