Our team created this work for the Networks, Desktop Design & Delivery Department of the BBC, based at the Broadcasting House, the BBC headquarters at Langham Place, London.
This project was created for an internal department of the BBC based at the Broadcasting House, the BBC headquarters at Langham Place, London.
The idea was for a fluid identity which would adapt, to identify the specific nature of the information being presented, yet retain a unified family style.
The concept was for the core image and the initial letter to be adaptable, within the constant and unifying ‘holding’ elements. Which comprised of a halftone-dot effect image holder.
Shown are folders, letterhead stationery and a regular newsletter which formed the key communication items needed for two of the adabtions.