B Sure
B-Sure, are a new start-up looking to disrupt the STD testing model. The business concept was to eliminate the embarrassment some people feel attending a sexual health clinic by providing simple test packs via the post in discrete packaging. The convenience and time saving that such a by-post service afforded were also identified as strong positives for the business model. The test request procedure is all managed via an online portal that creates an individual identification number for each test pack, with the testing and the delivery aspects of the service handled separately ensuring anonymity for the user.
Our brand strategy was to make an impact with a blitz campaign to launch the brand. Printing their contact details onto condom wrappers, freely available in FE colleges and Universities, some pharmacies and GP surgeries. Effectively the condoms become promotional items and business cards rolled into one. We also devised the brand identity. It’s is a clean clinical look. No-fuss – like the service they provide, whilst remaining approachable and friendly.