Wisdom Trust Capital Business Card

Wisdom Trust Capital

Wisdom Trust Capital operate in the international venture capital arena.  Our design for the logo text is adapted from a standard typeface which has been manipulated to create a bespoke letter design. The text is refined and elegant, and being a swell serif sits halfway between a standard serif and a san serif font – conveying both modernity and tradition. The logo image itself was devised from the name and the usual associations of owls representing wisdom and learning.  In colour psychology, blue hues denote ideas of trust, dependability, security and responsibility.