Unicorn

The brand identity we created for Unicorn Shipping and Logistics is purposefully clean and simple. Designed to reflect the streamlined and stress-free service that Unicorn clients can expect.

We wanted to define a clean and uncluttered look, with a striking and highly identifiable brand icon which could easily stand alone for use on social media and other communications.

The U was used to create a shield device to house the stylised unicorn head and help to create connotations of security and trustworthiness – which were messages we identified as important to the target audience.