Strathallen magazine Sleep Anywhere ad1

Strathallen Beds

Strathallen are a small family firm that builds high-quality beds and mattresses, ‘luxurious, exclusive and comfort’ being the message they wanted to project to the market.

Our design was created to reflect those values, with the feather S suggesting the comfort of the product. The colour was chosen pale green it’s proven in colour psychology to have a calming influence and promote relaxation.
The conceptual idea behind the advert series is that people always sleep well on a Strathallen bed. Simply conveyed with the hero line of ‘Sleep Anywhere’ which was combined with images of their products placed in inhospitable environments and the occupant sound asleep despite their surroundings. There no sales copy needed as the image juxtaposition conveys the idea completely.