Pensions Management Institute

Holly was the first of three Marketing Managers who we worked with at the Pensions Management Institute (PMI) in a partnership that lasted over a decade.

S2 were originally asked to look at the overall brand and it’s flagship magazine. Which grew into our advising on or creating all the communications materials and items needed by PMI.

Initially, working with Holly and the management team at PMI, we created a new brand aesthetic with brand guidelines covering all the related collateral that goes along with a corporate rebranding exercise. This covered everything from the tone of voice and photographic styles to communications templates and the design of all promotional and branded materials.

S2 also designed the monthly members magazine called PMI news, and quarterly newsletters, as well as creating advertising, exhibitions, annual reports and designing online material too.

All the design work was guided by membership surveys that informed the decisions made and direction for the materials created.