Northdale Utilities were a small, green energy supplier. Our aim was to present a trustworthy brand that could attract attention and hold its own in a highly competitive marketplace. The NU logo device is unapologetically solid. We wanted it to appear dependable and grounded – but not entrenched so the lime green helps to make the overall feel modern and fresh. The supporting literature imagery gives context and additional information to the basic brand narrative. Northdale Utilities were bought out by a larger company after a few years of trading.