Imagination logo and strap lines shown on laptop


Imagination recycle and up-cycle furniture to give it a new lease of life – making items more appropriate to our modern lifestyles.

S2 helped them define the messaging that would communicate their vision as well as designing their visual identity; beautiful furniture ‘reclaimed, recycled, reimagined and revived’.

The name and subsequent logo design obviously reference the imagination and vision needed to see the beautiful new item that could be created from seeming old and worn furniture.