F8-infinity Photography

Anyone who is even an amateur photographer will be familiar with the terms F8 and infinity.

The F8-infinity logo is elegant and clever – and we like clever at S2. The logo can be read with or without the full name logotype present as the shadow of the 8 forms the infinity symbol when used in its graphic only format.

The logotype itself is a bespoke adaptation of an established font. So it is both distinctive and unique, whilst allowing the standard font to be used across other literature easily – keeping the brand identity uniform.