The Epok name was created by us to brand a new entity formed when two smaller companies joined forces.
Epok – is obviously a play on the word ‘Epoch’
- an event or a time marked by an event that begins a new period or development.
- a memorable event or date.
- an extended period of time usually characterized by a distinctive development or by a memorable series of events.
This seemed to match well with the client in terms of their present situation, their vision for growth and also the nature of what they do.
Their particular management system approach aimed to marry and align the often warring camps of financial and production management. With the additional features of an integrated system with built-in AI and activation points when certain criteria are met. It’s very technical and rather complicated – and to be honest, I’m not sure our team at S2 really fully understand it even after all our research and discovery sessions.
We created a brand that alluded to technological innovation and the AI system and graphically suggested different trigger points.
We also created a bespoke letter form design, ensuring only Epok have access to their brand lettering typeface.