CyberCrab

Our final concept designs for CyberCrab combine a highly identifiable type-mark with an avatar that can be used separately and can be developed into a motion graphic. We really like the idea of an animated 64bit graphic crab – a bit like the classic space invader aliens, that could be used in social media posts and online advertising.

Developing a brand strategy and different routes to engage potential customers for our clients is always a rewarding part of our work. And the Cyber Crab project allowed a good deal of leeway for us to explore creative options.