B2B Partnerships

Formed in 2006, b2b partnerships help support business and commercial development in professional and independent organisations.

S2 already had a long working history with the founding director of b2b Partnerships, having previously worked with her on projects at The Royal Borough of Kensington & Chelsea and for CIMA (the Chartered Institute of Managing Accountants).

When b2b approached us they needed their brand design work quickly.  The brand and logo needed to be clean, simple and effective – and it needed to appeal to a wide variety of professional organisations.

The chosen designs were created to be easily modified and updated – allowing for the accent colour to alter, dependent on usage needs and colour trends, without adversely affecting the brand recognition.

Additional brand elements of an overlapped line render of the b2b letter forms (as seen on the back of the business card) and overlapping lines (as seen at the base of the face of the business card) gave various adaptable visual elements that the b2b partnerships team could incorporate into their communications materials as needed.