AVOS stationery set designs

AVOS

AVOS create and supply pre-school and early learning toys.

The logo is obviously based on building blocks and reflects the bright colours and forms found in infants’ toys.

But the logo is not aimed at infants – they are not the purchase decision makers.

Our rebrand needed to balance the design aesthetic of the product with the need to attract and build confidence of the brand with the adult purchaser.