Horizon Enterprises

This identity design was created for Horizon Enterprises to both update their brand and incorporate another addition to their portfolio business. We devised a new brand mark and designed a bespoke typeface for the Horizon name. The colour pallet was chosen as its warm and vibrant, reminiscent of ‘the dawning of a new day’. Which also gave rise to the logo mark itself – based on the sun coming up over the horizon. Obviously, the new day dawning concept also carries notions of new possibilities.

The brand needed to work as an umbrella identity for the four individual businesses contained within it and have the flexibility to incorporate other additions as the company grew and expanded its portfolio further. As always we created logo variations for use in different formats and devised options for social media.