HalfCut Brandy

Most ‘cut’ brandies are graded by the relative strength of the brandy with grades represented by a stars rating.

HalfCut is aimed at the health-conscious drinker and is a rarely found 2 stars cut brandy, containing half of the alcohol of most of the other brands.

HalfCut is a full-flavoured brandy that retains all the enjoyment of drinking brandy without the downsides associated with alcohol consumption.

We designed the label and brand to define HalfCut as a fresh, modern drink, shunning the imagery often associated with brandy traditionally, and instantly marking it out as something very different.  

We also created an advertising campaign to raise public awareness of the name, look of the bottle label and the idea of a lower alcohol content brandy being available.