People talk a lot about branding. Personal branding, brand values, brand mission. Do you ever wonder what these terms really mean? What are brand assets? What is the difference between a brand, a brand identity or just a logo? I meet a lot of people when I’m networking who use the words but evidently have […]
Every business wants the marketing and communications items they produce to deliver results. But we all know that most of the items we receive may get a few seconds of our attention, at best, before they are cast aside. Marketers and designers get blamed when returns are not at the expected and projected levels. But […]
As human beings, we are a mass of contradictions. We often seek the new. A new experience, new trend, or even the next new fashion. But we also find immense comfort in the familiar. The comfort of the known. This dichotomy goes back to our earliest hurter gatherer brains. We are naturally going to gravitate […]
… pronounced dead but still kicking! We’ve all heard the pronoucements. Cinema theatres are dead. And Terrestrial TV is dead – or in intensive care at the very least. As streaming becomes the norm they say no one will bother going to the cinema or watching scheduled terrestrial TV anymore. Print is dead. Why bother with […]
It’s a famous John Wanamaker quote. He was an American merchant, civic and political figure, considered to be one of the first serious proponents of advertising and a “pioneer in marketing”. He opened one of the first department stores in the United States, with his empire growing to 16 stores which eventually became the famous […]
In 2014, Forbes carried an article about the large corporations giving designers a seat at the board room table. At that time big names like Johnson & Johnson, PepsiCo and Philip Electronics NV had all recently appointed Chief Design Officers. In the ensuing years many other organisations have followed. Tiffany’s, Vanguards, Ericsson and many others […]
You will need one – it’s just not the right place to start. First, you need a brand strategy. Without it you’re simply making things up and hoping they work! According to a recent survey conducted by Barclays, 47% of small business owners have no formal strategy in place to support their business growth. Of […]
(or what is brand strategy and what does it do?) Where’s the good knife? Who used my mug? We all have favourites, right? We may have a draw full of knives but there’s that one that we like using most. Maybe it’s just a bit sharper – or maybe it feels more comfortable or more balanced in […]
Every human culture and society on earth values storytelling. It’s how we passed on our traditions and heritage for generations. Sat around campfires and at social gatherings before reading and writing were invented. We teach our children through stories. We express grand concepts and visions through stories. We connect through stories. So, if you are […]
I do quite a bit of networking and there are three questions that keep cropping up about branding from SME owners. So let me try and address them here – there’s three questions and I’m going to answer in 3 ways. Informative (explaining and adding value), factual and finally from a growth mindset. The three […]
This website shows a mixture of our work from the 20 year + history of S2 Design. There are a wide variety of commercial projects on display: from international organisations to solopreneurs. Some of the projects shown are from pitches and a small selection represent personal projects. We hope there is something here to suit everyones tastes.
