Entries by Andy

Collaboration and SME Success

According to the government’s statistics for the UK in 2022, SMEs accounted for 99.9% of the entire business population. They refer to SMEs as the backbone of the economy. Small is beautiful. But SMEs still find it hard to compete for larger contracts and find they are shut out of many opportunities simply based on […]

Embracing Chaos

I believe that what looks like chaos to some is often creativity at work. Creatives often embrace change. Sometimes they challenge the status quo because they sense their might be a different way. Possibly a better way, but they will rarely know what that is or how it ‘looks’. It’s a tension I’ve regularly observed […]

How The Wizard of Oz speaks to business branding

We all know The Wizard of Oz movie, even if we’ve not actually watched it, it holds such a huge place in our collective cultural history, that we all feel like we have. But what has The Wizard of Oz got to do with business branding? Bear with me and I hope it all becomes […]

Branding Terminology Explained – plus a few snippets and tips.

People talk a lot about branding. Personal branding, brand values, brand mission. Do you ever wonder what these terms really mean? What are brand assets? What is the difference between a brand, a brand identity or just a logo? I meet a lot of people when I’m networking who use the words but evidently have […]

How not to get binned

Every business wants the marketing and communications items they produce to deliver results. But we all know that most of the items we receive may get a few seconds of our attention, at best, before they are cast aside. Marketers and designers get blamed when returns are not at the expected and projected levels. But […]

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Novelty or Familiarity?

As human beings, we are a mass of contradictions. We often seek the new. A new experience, new trend, or even the next new fashion. But we also find immense comfort in the familiar. The comfort of the known. This dichotomy goes back to our earliest hurter gatherer brains. We are naturally going to gravitate […]

The zombie business

… pronounced dead but still kicking!   We’ve all heard the pronoucements. Cinema theatres are dead. And Terrestrial TV is dead – or in intensive care at the very least. As streaming becomes the norm they say no one will bother going to the cinema or watching scheduled terrestrial TV anymore. Print is dead. Why bother with […]

Why are designers gaining seats at corporate boardroom tables?

In 2014, Forbes carried an article about the large corporations giving designers a seat at the board room table. At that time big names like Johnson & Johnson, PepsiCo and Philip Electronics NV had all recently appointed Chief Design Officers. In the ensuing years many other organisations have followed.  Tiffany’s, Vanguards, Ericsson and many others […]