Entries by Andy

Standing out from the crowd: some basic tips

How do you get yourself or your company noticed? Most market places are over-saturated and your customers have multiple options of who to give their custom to. Why should they pick you? Why should they even notice you exist? It’s a question that faces us all, so what can you do to stand out from […]

What’s the impact of graphic design on business?

  73% of companies invest in design to help their brand stand out from competitors Studies have found that 94% of people’s first impression of your business relates to your website design 75% of website credibility has been assessed to be a result of its design If you are not investing in the visual presentation […]

Corporate Design: What is that all about?

What do you think of when someone talks about corporate design. Most often people seem to think of graphic design, but good corporate design also embraces design strategy, and brand architecture too. This means that in modern usage corporate design is not just concerned with the graphical identity and visual representation but also the structure and planning […]

Branding or Marketing: Which is right for you?

The question of whether investing in branding or marketing is the best option for your business has raged for many years. For me people are usually asking the wrong question, The better questions to ask are about the necessary outcomes desired and time frame.  Essentially, can you play the long game or do you need […]

3 Principles of Psychology for Better Design … via Einstein and Elevators

Most graphic designers go through formal education and training (of some description) in order to learn the basic skills they need to have a career in the industry. But, in reality, on graduation, their learning is only just starting. The debates about which additional skills graphic designers should learn are endless: Should they also learn […]