A guest post by copywriter, Martin Booth. Copywriting Advise: Sell the benefit, not the product Everyone has a story to tell. So many business owners understand the value of telling their tale, which is great news for copywriters like me – because my job is to write that story for you. But what should that […]
7 reasons for hiring a copywriter (There’s more to it than spelling and grammar) When you engage the services of a professional copywriter, you begin to feel the benefits before you even see anything written down. 1. Getting the job started How many times have you told yourself you’d write that piece of copy about […]
Probably life’s biggest existential questions are “Who am I?” and “Why do I exist?”. Philosophers have wrestled with these questions for aeons. When we are talking about our businesses, these are questions that have to be answered quickly as the marketplace doesn’t take kindly to a company that can’t adequately define itself. In our modern […]
Brand Storytelling is a very powerful tool in any brands arsenal. I’ve written a previous article posted on this site called ‘Neuroscience and Storytelling’ on how our brains are wired and why stories are such an effective communication tool, so this piece will not cover the same ground. I will assume you have or will read […]
We can’t work with you, sorry. At a recent networking event, the subject of ‘declining work’ cropped up, so I decided to share our thoughts with you here, tell you how we make our decisions and explain why we’ve ended some commercial relationships. There are some industries we at S2 choose not to work […]
We relate to different people in different ways. How I relate to my best friend is different to how I relate to an old school friend, which is different again to how I relate to someone I only met a few weeks ago. Why am I stating this universal truth. Because it’s the same for […]
I believe that what looks like chaos to some is often creativity at work. Creatives often embrace change. Sometimes they challenge the status quo because they sense their might be a different way. Possibly a better way, but they will rarely know what that is or how it ‘looks’. It’s a tension I’ve regularly observed […]
We all know The Wizard of Oz movie, even if we’ve not actually watched it, it holds such a huge place in our collective cultural history, that we all feel like we have. But what has The Wizard of Oz got to do with business branding? Bear with me and I hope it all becomes […]
People talk a lot about branding. Personal branding, brand values, brand mission. Do you ever wonder what these terms really mean? What are brand assets? What is the difference between a brand, a brand identity or just a logo? I meet a lot of people when I’m networking who use the words but evidently have […]
This website shows a mixture of our work from the 20 year + history of S2 Design. There are a wide variety of commercial projects on display: from international organisations to solopreneurs. Some of the projects shown are from pitches and a small selection represent personal projects. We hope there is something here to suit everyones tastes.
