Street Steps: Modern Dance

We created this identity for Street Steps – a school run by a street dance teacher & choreographer. Working exclusively with females the Street Steps philosophy is to create a safe-space for woman and girls to learn urban dance – from beginner to advanced and also for those simply wanting to keep fit in a fun way.

We wanted to reflect the gritty urban life which inspired the brith of street dance. Drawing from graffiti art for the typographic styling, we also developed a set of images depicting female dancers with subtle light trails overlays to enhance the overall sense of movement and dynamism.