Blue Bear Cafe

For the Blue Bear Café identity we wanted to create an image that was friendly, instantly recognisable, and that would be warm and likeable to all.  We drew our inspiration from the styling of Disney characters to create the bears head icon.

Shown are the logo applied to the signage, loyalty card, letterhead and variations of logo format to cover all the usage possibilities. As the brand becomes more known in the locality we envisage the ability for the bear head icon to be used without the text as it would be on the social media channels when they are established.